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Kohort: The allure of a ‘stealth’ startup.

A tweet from Erin Bury yesterday:

I was intrigued. Clicked the link, and was greeted with this:

A ‘new frontier’? Sounds bold, adventurous even. Yes, I believe I will indeed stake my claim, though I don’t even know what Kohort will be. No one really does, since they’re still in ‘stealth mode’. Even the interview they gave Tech Crunch is slim on details, save the fact that it will be ‘social media related’ somehow. But the investors must be excited about it for good reason. $3 million isn’t exactly chump change. That’s all the incentive I need to hand over my email address and reserve ‘jonbarrick’.

There’s something inherently alluring about this kind of approach to gain exposure and attract early adopters. The uncertainty of what it is, the simplicity of the sign-up page, the large sums of money being handed over. They all combine to provide the kind of intrigue needed to get people to say “Yes, I want to get in on the ground floor of this.”

Whatever Kohort ends up being, I’m going to give it a shot. The promise of being one of the first to get setup on what could be the ‘next big thing’ is hard to ignore. After all, if you could go back in time to when Twitter first went public, wouldn’t you be one of the first to sign up for it? I sure would.