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In honour of St.Patrick’s Day, thought I’d post one of the greatest Canadian drinking songs ever: “The Crawl” by Spirit of the West. Grab a pint, and have a listen. Cheers!

by Jonathan Barrick

A professional marketer with a passion for all things digital. Experienced in both B2B & B2C, my approach in developing marketing strategies has always been focused on providing the best possible experience for the end-user. I firmly believe that in order to build a strong brand you need to commit to people, first and foremost. Whether employees, customers, partners, or suppliers, it’s the people connected to your brand that truly make it thrive. I believe marketing should be purpose-driven, and that marketing is at its most powerful when it delivers true value and real utility.