Tagged social media marketing

5 Great Pinterest Marketing Resources

pinterest marketing resourcesIs your brand getting great marketing results from Pinterest?
Check out these handy Pinterest marketing resources to do even better.

Pinterest is a fantastic marketing tool that is under-utilized by countless brands. By now, it’s likely that you at least have a brand account setup on Pinterest for your business, but maybe it’s just sitting there, just a handful of pins on a board or two, quietly waiting for something to happen. But what if you spent just a little more time on Pinterest?

Would you be surprised if I told you that Pinterest can be a huge driver of highly-engaged traffic to your website? Would you be happy to achieve an SEO boost? Would you like to see conversion rates on your site go up?

Pinterest can deliver all those things and more. As a visually-oriented social network, highly focused on lifestyle categories, Pinterest can also have a huge impact on your brand position. There are a lot of reasons to kick up your Pinterest activity, and fortunately, there are also a ton of great Pinterest marketing resources out there you can use to crank up your Pinterest performance in almost no time. Here are some of the best articles and resources I’ve found recently that you can use to leverage this powerful marketing opportunity:

1 – Interesting Pinterest Stats You Should Know About – Business 2 Community

It’s always helpful to understand the current state of a social network if you’re going to get the most out of your time there. This handy list of important stats compiled by the folks at Business 2 Community highlights some of the most current and interesting facts about Pinterest. Check out this article.

2 – How to Drive Traffic to Your Website With Pinterest – Social Media Examiner

Social Media Examiner is a wealth of information, and this podcast definitely delivers some extremely valuable tips. Pinterest is a massive driver of website traffic, and this podcast/article covers a selection of great tips on how to structure your pins for maximum engagement. Check out this article.

3 – How to Drive Traffic and Reach New Users with Pinterest – AddThis

If your website doesn’t have a functional and effective social media sharing tool on it, check out AddThis. They have several valuable articles in their knowledge base, such as this one that features a bunch of tips for setting up your Pinterest profile, setting up ‘rich pins’, and properly integrating ‘Pin It’ buttons throughout your website. Check out this article.

4 – How Pinterest Drives Online Commerce [Infographic] – Shopify

Not only does Pinterest drive a ton of traffic, but that traffic is extremely engaged and much more likely to convert on ecommerce sites. Shopify has crafted a beautiful and informative infographic detailing some significant points for marketers managing ecommerce sites. Check out this article.

5 – How To Drive 3x More Traffic To Your Blog With Pinterest – Blogging Wizard

Just because you may not be selling a physical product or marketing a lifestyle brand doesn’t mean you can’t capitalize on Pinterest. Bloggers can, too. Elna Cain produced this great article at Blogging Wizard highlighting some great tips for generating traffic to your blog using Pinterest. Check out this article.

In addition to these great Pinterest marketing resources, why not check out this episode of the Marketing Doubleshot podcast where we talk about how Pinterest often functions more as a search engine than what we would consider a pure social media site. – Listen to Ep.11 – Pinterest the Search Engine & Agencies Making Software

So don’t wait. Pinterest is ready and waiting to start pouring traffic in to your website. Just be sure to follow solid tips like these and you’ll be reaping the benefits soon enough. If you’re already seeing gains from using Pinterest for your brand, why not jump in to the comments here and let me know your best Pinterest tips. I’d love to hear them!

Marketing Doubleshot Podcast – Ep. 2 – Creating Smarter Content & The New Approach to Blogging

In this episode, Josh Muirhead and Jonathan Barrick look back at 2014 and talk about what digitally savvy brands in 2015 will need to do in their content marketing strategies to truly achieve success, as well as how the world of blogging has evolved to a rich-media platform.

Links and resources mentioned in this episode:

Gary Vaynerchuk on the importance of Context – www.youtube.com/watch?v=PT7hAh5hxkk

gShift’s blog post series on Creating Smarter Content –www.gshiftlabs.com/create-smarter-…-conversations/

Kevin Spacey at CMWorld on Storytelling – www.youtube.com/watch?v=NJnP2wsgnoA

Mark Schaefer on Content Shock –www.businessesgrow.com/2014/01/06/content-shock/

Chris McBrien – Mr. Fantasy Baseball Podcast –www.dmfantasybaseballpodcast.com/
Chris on Twitter – twitter.com/cmcbrien

Storehouse iPad app – www.storehouse.co/

New podcast – Marketing Doubleshot – Ep.1!


I am very excited to announce the launch of the Marketing Doubleshot podcast! Hosted by myself and my cohort, Josh Muirhead, the Marketing Doubleshot is our new idea exchange forum where we discuss a pair of topics that we feel are important in the world of digital marketing. The format is simple and straightforward; two hosts, two topics, and each podcast will be an easily-digestable 20-minutes. We certainly hope you enjoy!

In this inaugural episode, Josh and I tackle the following topics:

Social Media – The ‘not-so-level’ playing field?

  • Pay-to-play, impact of Triberr & the strength of networks
  • Dollars for eyeballs in social and the rise of Ello
  • Authenticity and the stigma of the ‘big brand’

Higher Education & Social Media Training

  • Hands-on experience with social for business
  • Learning a channel vs. learning a communication style
  • Clear need for business communication skills training