Tagged advice

5 Great Pinterest Marketing Resources

pinterest marketing resourcesIs your brand getting great marketing results from Pinterest?
Check out these handy Pinterest marketing resources to do even better.

Pinterest is a fantastic marketing tool that is under-utilized by countless brands. By now, it’s likely that you at least have a brand account setup on Pinterest for your business, but maybe it’s just sitting there, just a handful of pins on a board or two, quietly waiting for something to happen. But what if you spent just a little more time on Pinterest?

Would you be surprised if I told you that Pinterest can be a huge driver of highly-engaged traffic to your website? Would you be happy to achieve an SEO boost? Would you like to see conversion rates on your site go up?

Pinterest can deliver all those things and more. As a visually-oriented social network, highly focused on lifestyle categories, Pinterest can also have a huge impact on your brand position. There are a lot of reasons to kick up your Pinterest activity, and fortunately, there are also a ton of great Pinterest marketing resources out there you can use to crank up your Pinterest performance in almost no time. Here are some of the best articles and resources I’ve found recently that you can use to leverage this powerful marketing opportunity:

1 – Interesting Pinterest Stats You Should Know About – Business 2 Community

It’s always helpful to understand the current state of a social network if you’re going to get the most out of your time there. This handy list of important stats compiled by the folks at Business 2 Community highlights some of the most current and interesting facts about Pinterest. Check out this article.

2 – How to Drive Traffic to Your Website With Pinterest – Social Media Examiner

Social Media Examiner is a wealth of information, and this podcast definitely delivers some extremely valuable tips. Pinterest is a massive driver of website traffic, and this podcast/article covers a selection of great tips on how to structure your pins for maximum engagement. Check out this article.

3 – How to Drive Traffic and Reach New Users with Pinterest – AddThis

If your website doesn’t have a functional and effective social media sharing tool on it, check out AddThis. They have several valuable articles in their knowledge base, such as this one that features a bunch of tips for setting up your Pinterest profile, setting up ‘rich pins’, and properly integrating ‘Pin It’ buttons throughout your website. Check out this article.

4 – How Pinterest Drives Online Commerce [Infographic] – Shopify

Not only does Pinterest drive a ton of traffic, but that traffic is extremely engaged and much more likely to convert on ecommerce sites. Shopify has crafted a beautiful and informative infographic detailing some significant points for marketers managing ecommerce sites. Check out this article.

5 – How To Drive 3x More Traffic To Your Blog With Pinterest – Blogging Wizard

Just because you may not be selling a physical product or marketing a lifestyle brand doesn’t mean you can’t capitalize on Pinterest. Bloggers can, too. Elna Cain produced this great article at Blogging Wizard highlighting some great tips for generating traffic to your blog using Pinterest. Check out this article.

In addition to these great Pinterest marketing resources, why not check out this episode of the Marketing Doubleshot podcast where we talk about how Pinterest often functions more as a search engine than what we would consider a pure social media site. – Listen to Ep.11 – Pinterest the Search Engine & Agencies Making Software

So don’t wait. Pinterest is ready and waiting to start pouring traffic in to your website. Just be sure to follow solid tips like these and you’ll be reaping the benefits soon enough. If you’re already seeing gains from using Pinterest for your brand, why not jump in to the comments here and let me know your best Pinterest tips. I’d love to hear them!

The Best Money You’ll Ever Spend on SEO, Social, and Content

 

You may have all the technology and expertise in the world at your disposal, but do you have this crucial element to SEO, content and social media success?

the best money you'll ever spend on seo, social and contentDo you have a fantastic SEO platform? A beautiful piece of software, with all the data dots connected, and all the keyword bells and social media whistles that you could ever ask for? If your brand has a culture that is forward-thinking enough to recognize how crucial a tool like this is to the success of your digital marketing, then I hope the answer is yes.

But that’s not the only thing that demands your precious marketing dollars. Are you promoting your posts to precision-targeted audiences on Facebook? Gaining a following on Twitter by advertising your best stuff to key influencers? Utilizing all the many paid search tools to drive traffic to your brilliant content?

All these magnificent things are not cheap, but they are certainly worth it . . . IF you’ve also made another important little investment. An investment in great people.

Don’t underestimate what it takes to win in SEO, Social, & Content Marketing

It’s no secret that the biggest bottleneck in content marketing (and by extension, SEO and social) is TIME. It takes a huge amount of time to develop truly great content that delivers value, ranks in search, and resonates throughout social media. This is one of the biggest stumbling blocks that brands hit when developing their content marketing strategies and social plans. Most brands just don’t have enough people to actually execute what is needed to outpace competition and gain more ground in their markets.

I mean, on their own each thing you do for digital content doesn’t seem very daunting, and this is part of the perception that makes content ‘seem’ easier than it actually is. Seriously, how long does it take to write a 500 word blog post? But what about 4 or 5 of them? Maybe add a whitepaper in there, too? Throw together a handful of tweets every day? A few Facebook posts? Couple of things for LinkedIn? Pic for Instagram? And let’s not forget the time needed to crush it on YouTube. It adds up fast.

But that’s just reality, isn’t it? I mean, you can’t just ‘buy’ time, can you?

clock-1274699_640Yeah, actually, you can buy time.

What if I told you for the low, low price of a single person’s salary, you could flat-out BUY dozens more hours every week? Because that’s exactly what you’re doing when you hire people. Every person you bring on is paying your brand back with their time. All of it. Every day.

Hiring great people gives you their time, their expertise, and their knowledge to execute your strategies and tactics. Without great people to action those ideas and plans, they’re nothing more than decorations on Powerpoint slides.

1+1 = 2, mostly. Sometimes it’s 3. Possibly 4?

This is really basic math. When you go from one content writer to two, that’s instantly doubling the amount of content you can churn out. That’s two times the amount of original, fresh, relevant and valuable content for your brand to rank in search and share in social.

Yeah, it’s that simple, and it scales in huge ways. Once those two writers begin to develop synergies, sharing valuable research, conducting brainstorming sessions, etc, you’ll find that your content team becomes more than just the sum of its parts. They now have the support they need to do more than they could on their own.

Investing in people pays the biggest dividends of any dollar you spend in SEO, social, and content. People give you the ability to action what you’ve been told by all the data that you have in your analytics tools and platforms, and put in motion all the advice coming from your agencies and consultants. Great people and their time are the best things you can buy for your brand.

Marketing Doubleshot Podcast – Ep.11 – Pinterest the Search Engine & Agencies Making Software

In this episode, Jonathan Barrick and Josh Muirhead discuss how Pinterest and its search mechanics combine with other key aspects of the platform to bring power to digital marketers, and a recent article about how marketing agencies should be taking a good hard look at software as a competitive differentiator.

Links and resources mentioned in this episode:

Pinterest – pinterest.com

25 Pinterest Stats, Facts & PR Best Practices – www.cision.com/us/2015/01/25-pin…r-best-practices/

Jim Dougherty – twitter.com/leaderswest

Why ad agencies need to become software companies – www.businessesgrow.com/2015/10/13/ad…re-companies/

Mark Schaefer’s {grow} blog – www.businessesgrow.com/blog/

Marketing Doubleshot Podcast – Ep.9 – Content Calendar Strategy & Being Adaptable in the Gig Economy

In this episode, Jonathan Barrick and Josh Muirhead discuss ways to be more strategic when planning your content calendar, and how important it is to be adaptable in the current digital marketing career economy.

Links and resources mentioned in this episode:

Content Marketing Institute

CMI Content Calendar Template -> How to Put Together an Editorial Calendar for Content Marketing

Gary Vaynerchuk – Gary on Twitter @garyvee

What Goes Into An Optimized Web Page?

A handy cheat sheet for evaluating your optimized web pages.

Back in the early days of Search Engine Optimization, there were not nearly as many factors influencing the visibility and authority of an average optimized web page. It used to be a simple matter of SEO basics, like choosing your keywords carefully, writing some solid copy, taking care of your headers, alt tags and meta tags, and BOOM you were pretty much done!

Well these days things are a bit more complex. There are more factors influencing a page’s SEO rank now than ever before, and it can be a daunting task for website managers, content creators, and SEO coordinators to keep track of them all. Fortunately, the team over at SurePayroll in partnership with Ghergich & Co. have created this nice, tidy infographic on the Anatomy of an Optimized Web Page to help keep things clear:

seo optimized web page Original post on SurePayroll’s blog: http://blog.surepayroll.com/anatomy-optimized-web-page/

 

For more information and advice on SEO, Web Page Optimization, or Digital Web Marketing Strategy, please don’t hesitate to Contact Me today!

Twitter is Stupid. (until you realize…)

by Jonathan Barrickimage

Twitter is one of the world’s most popular social networks, but many still see it as pointless, inane and trite. (Yes, even today there are TONS of people who believe this to be true) They’re looking at it all wrong.

Here’s why: In a recent discussion I had with a group of tech-savvy  young adults, I posed the question “How many of you have Twitter accounts?” – Only two hands raised.

Next question: “How many of you think Twitter is the stupidest thing ever?” – Nearly everyone’s hand thrust in to the air. Reasons like ‘I don’t care what people have for lunch, the Kardashians are awful, etc’ were not uncommon to hear from this group in response to this particular query.

Ok, let’s talk about something else: “How many of you watch TV?” – Everyone’s hand up.

“Anyone hear of a show called ‘Toddlers & Tiaras’?” – Laughter from the group.

“How many of you think that is the dumbest show on TV right now?” – Virtually every hand raises in agreement.

“So, I guess that everything on TV is stupid, then?” – As I scanned the crowd, I saw several faces change as they realized what I was saying.

Saying Twitter is ‘stupid’ is like saying all of TV is stupid. All newspapers, all magazines, all radio, all movies. EVERYTHING is stupid if that’s how we think.

The truth of the matter is that if all you’re tuning in to is the worst, most annoying things you can find on TV or on the radio, then EVERY kind of media will provide a horrible experience. Every person on Twitter is like their own TV channel, or radio station, and every tweet is it’s own show. Tune in to the channels that have the best shows, and your Twitter experience be awesome. Tune in to people that post junk, and you’ll hate it. It’s not the channel that’s stupid; it’s the content we choose to see. Ultimately, if your Twitter experience sucks, it’s your fault, not Twitters.

This is where the awesomeness of Twitter really comes from: CONTROL. Control to tune in to the things you like, and tune out of the things you don’t. You wouldn’t judge all of TV based on 2 minutes of Real Housewives. It’d be far more sensible to watch some Mythbusters, Big Bang Theory, Grey’s Anatomy, Property Brothers, and So You Think You Can Dance before casting your final judgment on the entire media.

image

A Twitter experience isn’t made in 2 minutes. It’s crafted over time. It occurs as you discover awesome people you’ve never heard of. It occurs when you begin to see the world differently because you’re exposed to the lives of interesting people from all over the globe. It occurs when you interact with them. It occurs when you inspire them, and are inspired by them.

So, if you’ve never tried Twitter because of stereotypical reasons relating to Hollywood gossip or updates about people’s food, then you need to at least give it a chance. Talk to someone you trust about who they follow and try out a handful of their top recommended “channels”. Really test things out, then make up your mind whether it’s for you or not.

If you’ve tried Twitter and left because all your friends were posting updates from the bar or sharing the latest and greatest cat meme pictures, maybe your friends aren’t who you should be following. Try business contacts. Try the top leaders in your profession. Try your favourite comedians. Try your favourite musicians. Try your favourite brands. Change channels until you find shows that you find interesting. With more than 140 million channels out there, you’re bound to find SOMETHING that delivers the goods.

Find something great, tune in, and enjoy the show!

This article originally written for http://crowdshifter.com

The January Social Checklist – 9 simple things you need to do NOW for 2012

by Jonathan Barrick

2011 was a tremendous year in the world of social communications. We saw the emergence of several new big players in social networks like Google+, Instagram and Pinterest. We also saw massive increases in the use of social by businesses, and a dramatic shift in the way we all interact online.

2012 is undoubtedly poised to continue down this path, and now is the perfect time to make a few simple but powerful tweaks to your online social presence. Here’s a handful of tips that can help you get off to a strong start in 2012!

1 – Consistent profiles

Make sure all of your personal profiles across all the social sites you use are consistent. It should be easy for your Twitter followers to identify you on LinkedIn at a glance, and across all other networks that you participate in. In addition, doing this will also tighten up how you present your personal brand.

2 – Reserve your usernames

You don’t need to use every new social site that starts up, but you never know which ones are going to be huge, so get in early on every site you hear about and register your account. This way you make sure to reserve the same username across all the networks out there, just in case. Again, the key is consistency.

3 – Get the apps

If you don’t have all the apps for all the networks you use, get them now. Easy access to your networks and real-time monitoring are crucial to making sure that you’re not missing anything.

4 – Set up your alerts

Google Alerts, TweetAlarm, and other notification services are extremely valuable to keep you in the know when the conversations turn to you or your company. And don’t forget that you can also use them for any topic that you’re interested in or passionate about. It doesn’t have to be all work all the time.

5 – Link to everywhere from everywhere

You should be able to get to any of your networks easily from your profiles. Some make this easier than others, but at the very least you should make sure that your main ‘hub’ of activity is linked to all your profiles, and all your profiles link to your main hub.

6 – Make a list of ‘Superstars’

We all have a group of individuals that we consider to be the best of the best. If you haven’t already done this, create a special list dedicated solely for those people on your favourite networks so that you can easily browse through the latest stuff posted and shared by your ‘superstars’.

7 – Register for key events

Don’t wait until the last minute to sign up for those events that you really want to attend. Register now, and make the commitment. The last thing you want is to miss out on an event that could be a great opportunity to learn and network with other awesome people.

8 – Plan out your essential reading

Check your ‘Superstars’ list for any upcoming books they may be authoring, or anything they may recommend that suits you, and make sure you add them to your reading list for the year. This also counts for blogs that you may stumble across as well. Make sure to keep your list up-to-date as you go!

9 – Choose your key metrics

Identify a handful of metrics that you will track throughout the year that will give you ACTIONABLE information you can use to improve. Everything you do has an impact, but being able to identify WHAT that impact was, and what it means for your brand or business is the key to making positive changes and adjustments as you go.

There you have it! A few simple tips that anyone can use. Hopefully you found at least one or two things here that can help you in 2012, and beyond!

This article originally written for http://crowdshifter.com