In this episode, Jonathan Barrick and Josh Muirhead discuss how marketers can get better understanding of their SEM efforts by mapping actions and events in their reporting and finding true correlation and causation, and explore why some brands have made the puzzling decision to ‘go dark’ on social media and shift to an advertising-only model.
Links and resources mentioned in this episode:
3-Part Introductory Guide to Adwords & SEM by Sean Clark:
Sean Clark’s website: http://seanclark.com and on Twitter: http://twitter.com/seanclark
Digital Marketing & Analytics: Five Deadly Myths De-mythified! on Occam’s Razor Blog by Avinash Kaushik: http://www.kaushik.net/avinash/digital-marketing-analytics-deadly-myths-de-mythified/
Avinash on Twitter: http://twitter.com/avinash