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[youtube http://www.youtube.com/watch?v=_TtWje9-kN0?feature=oembed&enablejsapi=1&origin=http://safe.txmblr.com&wmode=opaque&w=500&h=374]

Back when I posted this article: Tim Hortons, This is a Mistake – Renaming Hot Cup Sizes

I had no idea that it could be visualized as clearly as it was by the crew over at 22 Minutes. Brilliant.

(Source: https://www.youtube.com/)
by Jonathan Barrick

A professional marketer with a passion for all things digital. Experienced in both B2B & B2C, my approach in developing marketing strategies has always been focused on providing the best possible experience for the end-user. I firmly believe that in order to build a strong brand you need to commit to people, first and foremost. Whether employees, customers, partners, or suppliers, it’s the people connected to your brand that truly make it thrive. I believe marketing should be purpose-driven, and that marketing is at its most powerful when it delivers true value and real utility.